share a coke: touring brand experience

In 2013, Coca Cola contacted HEART Productions to develop a robust and high end touring brand experience, capable of deployment at flagship outdoor promotional sites and in supermarket stores, where a consumer could walk up to and received a personalised bottle of Coca Cola in a 500ml PET bottle.

As the technical director working closely with the project director, we researched, established and implemented a quality solution for a high footfall instant print, application and dispensing mechanism for personalised Coca Cola bottles. This would happen behind the scenes of two bespoke demountable trailer units that we also designed and commissioned.

The project was winner of ‘Best Brand Experience’ at the 2014 Event Awards.

In 2014 we designed and produced a larger promotional unit which built on the previous activation to include a theatrical reveal of the personalised 500ml PET bottle, a video capture green screen experience and a balcony to enjoy the perfect serve.