Johnnie walker blue label: the gentleman's wager

The Gentleman’s Wager is a short film featuring Jude Law and Giancarlo Giannini. It premiered at the Venice Film Festival in 2014 with a press event and shoot organised at the Cipriani Hotel and reception at the Westin Europa.

Subsequently a second film was produced in 2015 which debuted at a classic car rally, press event, shoot and evening reception based at Villa Mondragone, the former summer residence of The Pope. HEART Productions managed the event on behalf of freuds end to end, to enable them to manage the press, guests and talent.

I worked as the technical director for both events, including the conception and development of cinema screening rooms, staged press shots and branding enhancements throughout all sites. I researched, established and managed a local production partner to deliver the entire production from the local market.